Why We Love It
Gently cleanses hair of impurities and excess oils while color-correcting pigments transform unwanted brassy undertones into cooler, brighter highlights. Formulated to help minimize fading and ensure your color stays looking its best. Can also be used on gray hair or dark hair with blonde highlights.
Softens while locking in moisture, which helps keep hair shiny and healthy. It also helps restore hair and maintain elasticity, helping to boost color.
Rich in vitamins and minerals that nourish and help strengthen hair for the appearance of thicker, fuller hair.
Plum Seed Oil
Helps provide intense hydration to restore dull hair.
How to Use
Substitute purple shampoo with your regular shampoo every other wash, or when you notice brassiness in your hair color. Apply to wet hair and massage, starting at the scalp and work down to your ends. Rinse hands immediately to avoid stains. For stubborn brassiness, leave shampoo on hair 2-3 minutes before rinsing thoroughly.
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